SinglePoint’s Pure Hemp Cigarette NACS Marketing Strategy Shows Strong Early Success
Smokable hemp is one of the fastest growing segments in the multibillion dollar CBD market
PHOENIX – Sept. 25, 2019 – SinglePoint Inc. (OTCQB:SING) is pleased to announce its hemp cigarette marketing strategy for Pure American Hemp Cigarettes, which includes direct mail, email and social media, is enjoying significant early success. The company has already received orders and scheduled multiple meetings with buyers and distributors for the upcoming 2019 National Association of Convenience Stores (NACS) event. The NACS Show attracts more than 23,5 00 industry stakeholders from around the world, bringers together buyers and sellers to conduct business and learn from one another.
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“I am very excited to be back at NACS. We believe Pure Hemp cigarettes are going to be a huge success for us and we are excited to launch this product at the largest, most respected show in the industry. There has been major traction with the marketing we have put into this campaign. The opportunity to be leading the hemp cigarette market is right in front of us. Previously I pioneered a related product (Premium Cigars) that culminated in opening nearly 30,000 retail accounts. This product has the same potential. It’s the right product at the right time in the right place. We are set up and ready to take orders at the show,” Greg Lambrecht CEO SinglePoint, said.
SinglePoint has engaged High Performance DM to lead the company’s campaign creation and execution. To date, over 5,000 direct mailers and 40,000 emails have been sent to verified NACS attendees in decision making positions.
BDS Analytics and Arcview Market Research project that the collective market for CBD sales in the U.S. will surpass $20 billion by 2024, while New York-based investment bank Cowen Inc. estimates the market could pull in $15 billion by 2025. The smokable hemp market, which currently represents approximately 2% of the overall CBD market, soared in 2017-2018 with a 250% growth rate. Brightfield Group, a Chicago-based cannabis market research firm, identifies dried and smokable hemp flowers as one of the fastest growing segments of the CBD market.
Below are samples of what has been created to mass market Pure American Hemp Cigarettes directly to buyers, distributers and consumers.
SinglePoint has also secured multiple meetings at NACS through the campaign nacs.pure-hemp.com.